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In a message dated 12/15/2007 7:26:14 P.M. Eastern Standard Time,
[log in to unmask] writes:
My take is that the risk based message was
aimed at mothers - implying that mothers were either uneducated or unwilling
to do the right thing by their babies.
Dear Friends:
The messages from the original ad campaign evolved out of focus groups
discussions. People in the focus groups had no clue that formula is not good
for babies. Two of the original posters featured an insulin bottle with a teat
on it, and an inhaler with a teat on it. The poster with the insulin bottle
on it says that 40% of all diabetes is linked to formula. (Check the Lactnet
Archives where I posted the URL for the "HHS toned down breast-feeding
ads".......or google that topic to get a link to the article. From the article one
can get a link to the posters. I also have made .ppt slides of them that I
will give to anyone who emails me privately.)
Every audience of healthcare professionals that I have ever worked with is
stunned at learning two things:
1) Epidural analgesia gets to the baby
2) Formula is the first step to obesity and diabetes.
In the US, I can't fault any mother for choosing formula. While the
healthcare system SAYS "breastfeed", it USES formula first in any case of medical
need to supplement a term, healthy newborn. The people in the white coats are
handing out the free samples. What's a layperson to do?
warmly,
Nikki Lee RN, MS, IBCLC, CCE, CIMI
craniosacral therapy practitioner
_www.myspace.com/adonicalee_ (http://www.myspace.com/adonicalee)
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