IMO the mistake that was made with the ad campaign was to target it at
mothers. Mothers are really not the problem. The problem is society. But
when we tell mothers "You should..." we place the responsibility for success
or failure upon them and that's not where it belongs.
Karleen Gribble
Australia
----- Original Message -----
From: "Diane Wiessinger" <[log in to unmask]>
I also love the notion that a widely-spread message doesn't target anyone.
People are free to hear it, think about it, talk it through, soak up a bit
of the information when there's any personal urgency about it. All our
public health messages work best if they target... the public! It's how we
change public attitudes, not just individual behaviors. And ultimately
those changed public attitudes do more than any ad campaign ever could to
change individual behaviors.
Diane Wiessinger, MS, IBCLC Ithaca, NY USA
www.wiessinger.baka.com
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