This may seem a very naive question to all of you - in light of the campaign
below I was wondering if you see direct to mother adverts for formula in the
US eg on TV, billboards etc? I read with interest your attempts to get
samples removed from discharge bags.
Wendy Jones
Breastfeeding Supporter UK
Dear All,
We are very pleased to announce the launch of a new report that Save
the
Children has published in partnership with the National Childbirth
Trust
(NCT) and UNICEF UK, which shows how baby milk manufacturers in this
country
are still illegally advertising formula milk to mothers by taking
advantage
of loopholes in the law. Jointly, we are calling on the UK government
to
stop formula milk promotion in the UK.
The report, "A Weak Formula for Legislation: How Loopholes in the Law
are
Putting Babies at Risk", is calling for a complete advertising ban to
close
these legal loopholes and protect children and their parents. Its
release
coincides with the government and the Food Standards Agency's current
review
of existing legislation. The three organisations are calling on the
Government to strengthen the 1995 law that made it illegal to
advertise
formula milk in the UK by adopting the WHO Code of Marketing
Breastmilk
Substitutes.
The report is calling on the Government to:
* ban the promotion of 'follow-on-formula' (for babies over six
months)
* stop formula milk companies from using their company name or logo on
leaflets and in magazines as a form of advertising.
Read the press release at:
<_http://www.savethechttp://www.shttp://wwhttp://w_
(http://www.savethechildren.org.uk/en/39_2664.htm) >
Download the full report (PDF 992KB) at:
<_http://www.savethechttp://www.shttp://www.http://wwhttp://www.shtt_
(http://www.savethechildren.org.uk/en/docs/babymilk_legislation.pdf) >
Take action to stop baby milk promotion in the UK at:
<_http://www.savethechttp://www.shttp://www.htt_
(http://www.savethechildren.org.uk/en/2576.htm) >
We hope you enjoy the report.
Kind regards,
The Hunger Reduction Team
Save the Children UK
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