"I don't know the term sociologists and psychologists use to describe the phenomenon, but many people must first deny or reject a notion (as being too different from their experience or teaching) before they can start to get their heads around it."

A church choir director once told me, "Introducing a new hymn to the congregation is tough at first.  The first time they hear it, they say, 'Ew, I didn't like that new thing you did,' and they complain to me about it.  The second time they say 'I've heard that before.'  The third time they say, 'I've always liked that hymn.'"

Sure enough, it's not just breastfeeding...

Diane Wiessinger, MS, IBCLC  Ithaca, NY  USA
www.wiessinger.baka.com 

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