Marsha  noted:
 
<<Reps carefully  
court  nurses because as an old Ross employee manual states, "Never  
underestimate the  role of nurses. If they are sold and serviced  properly, 
they can be 
strong  allies. A nurse who supports Ross is like  another salesman." >>
 
 
And I will never forget what a  formula salesman told me once:  "The 
breastfeeding mother is our best  friend, because if we can get her to switch to 
formula, she'll spend more money  on our product than the bottle feeding mother 
ever will.  She's more  concerned about her baby's health, and will give the baby 
formula much longer  than the woman who starts out formula feeding -- who 
will switch to cow's milk  much sooner."
 
 
No wonder they "promote"  breastfeeding so heavily....
 
And one of the reasons that it is  imperative for their bottom line that they 
continue to *give* those $700 "gift"  bags.
 
So they can continue to laugh all the  way to the bank.
 
 

Jan Barger, RN, MA, IBCLC
Wheaton IL

_Lactation Education  Consultants_ 
(http://www.lactationeducationconsultants.com/)  







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