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Subject:
From:
Grant and Louise McLeod <[log in to unmask]>
Reply To:
Lactation Information and Discussion <[log in to unmask]>
Date:
Tue, 19 Sep 2006 16:35:15 +1000
Content-Type:
Text/Plain
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 Ohhh yes Karleen, I nearly fell off the lounge last night when I saw a
formula ad!!! on TV 

can they do that?

And I was sitting sort of smug  during Sarah Amin's talks at the lactation
college conference " isn't that bad over there!!!"

grumble



Louise

country NSW

Australia

 



[log in to unmask]

 

 

 

 

Date:    Tue, 19 Sep 2006 09:37:25 +1000

From:    Karleen Gribble <[log in to unmask]>

Subject: The anti has been upped!

 

In recent times there has been a real increase in the agressiveness of =

marketing of infant formula in Australia....we've had some new players =

enter the market and advertising their products in parents magazines and =

website, Drs magazines etc promising more sleep to those who use their =

products...we've got established players setting up "Mums clubs" and =

setting themselves up as providing support on infant feeding and =

development....there is a plethora of "educational materials" produced =

and distributed with information designed to discourage women from =

breastfeedung (some quite dangerous, like saying it's normal for =

breastfed babies to have 15 stools a day)....we've had toddler formula =

milk give aways and tastings in supermarkets but now we've hit a new low =

and have advertising of infant formula on television! I and many others =

are wondering when it is going to stop??? Perhaps we're heading down the =

road of the US in some ways. I must say that it's a bit scary!

 

Karleen Gribble

Australia

 

 

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