L-Soft Honors Global Breastfeeding Support Community Lactnet for Email List
Communication Excellence
Lactnet has won the Innovation Award in L-Soft's LISTSERV® Choice Awards,
the only global recognition for outstanding email lists. For the past 11
years, Lactnet has used LISTSERV to promote maternal-child health by
creating an international community of breastfeeding educators who actively
exchange their at-the-ready knowledge and expertise. The list has
approximately 3,500 subscribers from 38 countries on all continents except
for Antarctica.
Bethesda, MD (PRWEB) June 9, 2006 -- Lactnet, a major online resource for
the professional and lay breastfeeding support community, has won the
LISTSERV Innovation Award in L-Soft's 2005-2006 LISTSERV Choice Awards
program. The award recognizes more than a decade of Lactnet's creative and
effective use of email list technology in promoting maternal-child health on
a global scale.
Lactnet runs on L-Soft's hosted email list service, powered by LISTSERV®,
the email list solution that launched the industry in 1986. The list is
designed for anyone involved in providing support to mothers in
breastfeeding their infants and young children. Founded by Kathleen Bruce, a
Vermont nurse and International Board Certified Lactation Consultant
(IBCLC), and Kathleen Auerbach, PhD, IBCLC, who wanted to create a network
of support for isolated lactation consultants who lacked the benefit of
local peers, Lactnet has been operating for 11 years and has approximately
3,500 subscribers from 38 countries, covering every continent except
Antarctica. It is led by Kathleen Bruce and five co-facilitators or
"listmothers" across the United States, Australia and Europe.
With the past decade of scientific advancements in lactation research and
breastfeeding, virtually all relevant government agencies and medical
associations -- including the World Health Organization, the U.S. Department
of Health and Human Services and the American Academy of Pediatrics -- have
issued position statements and launched major initiatives supporting
breastfeeding as the optimal source of infant nutrition and nurturing as
well as a significant contributor to maternal health.
Rather than providing direct support to breastfeeding mothers, Lactnet
serves a broad group of individuals involved in supporting mothers in
breastfeeding their infants and young children, with members including
lactation consultants, lay breastfeeding counselors, nurses, doctors,
midwives, public health advocates, pharmacologists, marketing experts,
writers, journalists, scientists, dieticians and doulas. The goal is to
provide information, tools and support to those who work on the frontlines
with mothers and babies during a critical and vulnerable time, the early
days and weeks of nursing as well as later when other challenges may arise.
"By having contributors from such diverse practice settings, we see that
with knowledgeable support, mothers can overcome almost any challenge to
continue to breastfeed their babies. We plan for Lactnet to continue to
support breastfeeding advocates indefinitely," said Karleen Gribble, Lactnet
co-facilitator, of New South Wales, Australia.
"Lactnet uses the power of email list technology to provide its members with
instant and constant access to a wealth of knowledge from thousands of
experts -- something that I daresay no other medium could accomplish so well
for such a geographically dispersed professional community. As a result,
Lactnet is impressive in its reach and in the immediacy and dynamism of the
list activity. For example, just after the events of September 11, 2001,
members living in other nations where acts of terrorism are common reached
out and provided expertise to Lactnet members in New York, preparing the New
York lactation support community for the kinds of questions and problems
they might encounter from breastfeeding mothers as their city reacted to
what had happened that day," said Eric Thomas, L-Soft Founder and CEO and
inventor of LISTSERV®. "Lactnet deploys LISTSERV round-the-clock to set off
a chain reaction -- helping support professionals to empower and assist
mothers in providing their babies with optimal nutrition and nurturing --
contributing to the global positive impact of healthier mothers and
healthier children."
In addition to active daily list postings and discussions, Lactnet utilizes
digests to provide scientific and practical information in a user-friendly
format on a wide range of topics that are important to lactation educators.
Lactnet also offers public list archives that provide members as well as the
general public with an online compendium of the list's lively discussions,
which span the areas of difficult breastfeeding problems; ethical issues;
information on newly published articles, books or research; controversial
issues; networking; and emotional and informational support among members.
Lactnet members are extremely appreciative of the support the email list
provides. "I wanted to add my congratulations to Lactnet and the listmothers
for a well-deserved award. I cannot even begin to thank you for the
information, advice, and camaraderie I have found here. I only wish I had
found Lactnet years ago. I hope that Lactnet will be around for a long time
to come," said Renee Drake, list member from Orland, California.
To read more about the LISTSERV Choice Awards winners, visit:
http://www.lsoft.com/news/choicewinners.asp
To learn more about Lactnet, visit:
http://peach.ease.lsoft.com/archives/lactnet.html
About L-Soft
L-Soft, which was incorporated in 1994, offers email list and opt-in email
marketing software and hosting services for managing email newsletters,
discussion groups and marketing campaigns. L-Soft's products send about 30
million messages a day to more than 110 million list subscriptions. L-Soft
celebrates the 20th anniversary of LISTSERV® in 2006.
For more information visit www.lsoft.com or call +1-800-399-5449 or +1 (301)
731-0440.
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