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Date: | Thu, 20 Jul 2006 00:21:18 -0400 |
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Linda,
I heard the same thing from our Ross rep a few weeks ago, aparently they are
going Organic as well - I think reps [all reps not just formula ones] use
the "let you in on some new information early" routine to try to "buddy-up"
and gain favor. He said Ross was the first to do it, but I came home that
night, opened one of my pediatric journals and lo and behold there's a
Wal-Mart Organic formula full page ad inside. So they'll all be doing it.
Eventually. But it still won't be breastmilk, will it?
Gail
Gail S. Hertz, MD, IBCLC
[log in to unmask]
> Linda Anderegg, RNC, IBCLC, RLC in Chicago writes:
> I'm passing on some info that our new, very green, Ross rep shared with me
> yesterday. (I was the only one at the Nurses Station when she stopped by
> to
> introduce herself so didn't know I was "the competition"). She gave me a
> glossy poster with all the new labeling they're putting on their bottles
> and
> told me that Ross is changing their formula to look more like breastmilk.
> They've reduced the beta carotene and added more soy lecithin to decrease
> foaming and make it whiter to stain clothes less. Hmmmm. Doesn't sound
> like this change is going to profit anyone except Ross. If they can't
> make
> it be more like breastmilk, they'll just make it look more like
> breastmilk?
>
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