Want to see a TV ad for Pampers that treats exclusive breastfeeding as
normal!!!? Go to 

http://ca.pampers.com/en_CA/products/page/pdt_details/selectedProduct/swaddl
ers.do 

If you want to comment, go to 

http://www.pg.com/getintouch/syt.jhtml

I think the ad normalizes breastfeeding and does it in a way that won't
generate a huge outcry (unlike the Baby Talk cover).

I sent Pampers this comment:

<<This is not a question; it is a thank you for believing there are enough
exclusively breastfed babies around to warrant aiming a Pampers ad at their
parents. Although I had to listen half a dozen times before I understood the
phrase "runny mess," I think that those words do describe a nursing baby's
output as a normal part of family life. And "liquid diet" is just a little
coy, but it's a tasteful use of language that should not offend the
persnickity. Neither should that subtle image of the mom and baby nursing.
Bravo!>>

Chris Mulford, RN, IBCLC
LLL Leader Reserve
working for WIC in South Jersey (Eastern USA)
Co-coordinator, Women & Work Task Force, WABA
 
 

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