The "nutritional label" aspect is product marketing. It's the "would you
like an apple pie with your hamburger and fries." It's the suggested sale.
It creates a market where before, there wasn't.

This is actually a very intelligent way of creating a lot of money: you
create a fear (this "generic" milk isn't good enough!) in a population
(neonatologists, mothers, nurses) and then you sell a product to ease these
fears. Premenstrual syndrome used to be a collection of symptoms, now it is
a disease and is treated with specifically marketed pharmaceuticals
(Prozac - colored pink and purple - at triple the cost of  generic Prozac).

Locally, our HCP like formula. You know exactly what is in it (well, aside
from metal chips and whatever else), you know exactly how much is going in
(and you can estimate what is overfed and thrown up). There is no guesswork.
I'm sure it eases the minds of many people. The offer of a 1/3 ounce syringe
of "manufactured milk" bypasses the fears of an open container of milk being
contaminated or going to waste. On the outside, it looks really intuitive.
If these containers only have 1/3 ounce, then the industry is truly
listening, and understanding that these babies have limited stomach
capacity!

Just like infant formula, this is an opportunity for someone to make a lot
of money. The American babies who will "benefit" from this will be either
the very wealthy, or the welfare, because the middle-class doesn't have the
insurance nor the money to pay for it. One thing is for sure, this product
will not be shipped to indigenous countries, because of the cost. At least
not unless it's out of date. If it is, though, even out of date is at least
healthier than the alternative.

Jaye, I'm not impressed, either.

Best wishes,
Heather "Sam" Doak



<<' "Neonatologists really want a nutritional label," Medo said. "They want
to
know that what they are getting today is the same as what they will get
tomorrow." '

Why on earth would a neonatologist want to give a vulnerable baby the same
food day after day, when the normal state of affairs would be for the baby
to be getting the latest edition of its own mother's milk, which is never
the same two days running?  I can't believe that neonatologists are so
ignorant about the importance of the dynamic flexibility of the mammary
glands that are supplying a particular baby.  I really mean this - I can't
believe it.  I think this statement is speculation, based on an assumption
that neonatologists are ignorant, which I don't think they are.
'Nutritional label'?  What is that, anyway?>>

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