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Subject:
From:
Nina Berry <[log in to unmask]>
Reply To:
Lactation Information and Discussion <[log in to unmask]>
Date:
Fri, 4 Aug 2006 07:31:49 +1000
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Might I suggest that you ditch the 'benefits of breastfeeding' approach for
a 'Breastfeeding is important' approach.  Then you can use language that
makes breastfeeding everyone's business, everyone's responsibility, not just
mothers'.

Something like:
Breastfeeding is important to employers
Breastfeeding is important to doctors
Breastfeeding is important to dentists
Breastfeeding is important to dads
Breastfeeding is important to mums (I think you have moms where you live)
Breastfeeding is important to babies, (give reasons for each category)


And then a section on what the person with leaflet in hand can do to support
breastfeeding moms (may need some sections but graphics or clip art might do
here)


What a great opportunity!

Nina Berry BA/Bed(Hons) Dip Arts(Phil)
Breastfeeding Counsellor
PhD Candidate - "Ethical Issues in the marketing of 'Toddler Milks'"

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