In a message dated 5/12/2006 3:48:42 P.M. Eastern Daylight Time,
[log in to unmask] writes:
One wonders what it will take to get the message across regarding
breastfeeding.>>>>
Marsha,
Recently on the TV show "Boston Legal" a diabetic decided to take *someone*
to court for causing his diabetes. The lawyer was asking the client who would
be to blame? The client thought it probably began in childhood, eating the
wrong foods.
It would have been a great if the answer would have been "it all started
when formula company marketing convinced my mom that formula was good/fine/just
as good as mother's milk", ...but they decided to blame snack cakes.
In court the lawyer read the snack cake ingredients and outlined just what
each Really is, ...one was a petroleum product, one came from various pig
parts, one was from mashed up bug parts, ...YUCK!
My boys are runners (one at UTenn Knoxville) so they very rarely eat that
kinda stuff, thank goodness, and we eat lots of fruits and veggies, But, even
tho I know very well the hazards of junk food I have some in my house.
Why?....habit, marketing, lack of self discipline, etc. After that show I threw out
some junk food.
Now I am not totally cured of junk food but, consistently - over time -
hearing about the hazards does effect my behaviors/choices.
*One* answer to your question is mass media/popular entertainment venues,
...the hope being that the more "we" talk about the hazards of not BF, the more
we educate, the more likely it will be that the entertainment industry and
governmental organizations will respond.
So, keep doing what you're doing.
Maybe someone can email Donald Trump and suggest that a competition task for
the aspiring apprentices could be a breastfeeding marketing campaign. ILCA,
LLLI, and NABA leaders could evaluate the results and determine the winning
team.
Debbie Tobin
RN BSN IBCLC LCCE
Fairfax County, Virginia suburbs outside the Washington DC beltway
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