The International Code of marketing of Breast Milk Substitutes does not  
cover breast pumps. However, feeding bottles (not collection containers) and  
artificial nipples are covered under the Code. Avent markets feeding bottles and  
artificial nipples directly to mothers and is thus in violation of the Code.  
Companies can make and sell anything they want, it is the marketing piece that 
 the Code looks at. In the US, false and misleading advertising should be  
reported to the Federal Trade Commission, _www.ftc.gov_ (http://www.ftc.gov) . 
Reports can also be made to the  National Advertising Division of the Council 
of Better Business Bureaus that  reviews and recommends changes in advertising 
when a complaint is made regarding  truth and accuracy in advertising. It is 
industry's self regulatory forum and  has actually caused a few changes in 
claims made about some infant  formulas.
 
NABA (National Alliance for Breastfeeding Advocacy) collects, catalogs, and  
reports on Code violations in the US. As always, if you see any Code 
violations  in the US, please report them to me and send any materials as well. 
 
Marsha Walker, RN, IBCLC
Weston, MA 

             ***********************************************

To temporarily stop your subscription: set lactnet nomail
To start it again: set lactnet mail (or digest)
To unsubscribe: unsubscribe lactnet
All commands go to [log in to unmask]

The LACTNET mailing list is powered by L-Soft's renowned
LISTSERV(R) list management software together with L-Soft's LSMTP(R)
mailer for lightning fast mail delivery. For more information, go to:
http://www.lsoft.com/LISTSERV-powered.html