Judith writes: 

<I'm trying to think of the silver lining here:>

Me too.

< we must be making sufficient inroads on the formula business (or
they've reached market
saturation) that they have to come up with products to expand the market
niche.
 
Formulas for mothers during pregnancy and lactation was a logical step
after the toddler/preschooler formulas that were marketed "for picky
eaters".>

What about those moms, who, having spent megabucks for a can of formula
(or received it 'free' from WIC or the hospital or doctor's office, 'to
have on hand just in case it's needed'), feel compelled not to waste it?
Does anyone (else) ever suggest that in order to let the baby benefit
from her very own milk exclusively (now that the feeding is going so
well, etc. etc.), she can add a teaspoon or so of powder to enrich batter
for pancakes, biscuits or other baked goods, or scrambled eggs, or even
pudding mixes, so that it can slowly be used up to provide extra protein
for mom;-)?

Maybe we could warn them proactively about the pressure of this intense
advertising gimmick and at least divert it into mom???

Three strikes and I'm out for today. Back to the chores.

Jean
**********************
K. Jean Cotterman RNC, IBCLC
Dayton, OH USA

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