Thanks Cian on the reminder about Wiessingerization.  Trust me, I am Wiessingerized and once 
made a direct and personal apology for assuming someone had not been Weissingerized over the 
very touchy issue of toxins in breast milk.  

To be honest, I figured the audience for this flyer is the mom who really isn't committed to 
breastfeeding - the kind who has the baby nurse, the planned delivery, the Bugaboo stroller and 
who really thinks bottle feeding would be a lot easier and needs the excuse that really it is OK to 
be narcissist - look someone tells me that research supports it.  

Let me clarify that I rarely find moms that are that extreme so I am stereotyping to illustrate a 
poing.  I mostly find exhausted moms who are overwhelmed with the fact that this is more than 
they bargained for. 

For the audience at the support group and prenatal classes that I run - I would put it in 
Weissingerized language.  It is for the group of moms that my shop at Liz Lange and be swayed by 
her narcissistic and seductive view.  

Also, because Liz Lange tries to make it APPEAR that she is for choice (While making the not so 
subtle allegation that breastfeeding is stressful so just give up if its too hard plug for using 
formula), I think that the "risk of not breastfeeding" might not work as well.

 I know one lactation consultant who started on the path of breastfeeding because her OB said "try 
it for one week".  And I have seen many clients who have been sucked in that way.

Any others want to weigh in on which direction I should go with this?


Best, Susan Burger

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