Passing this on:
FYI.
This is the press release for SF endorsing actions for a Healthier California.

Note priorities # 3 and # 5. They both mention breastfeeding and # 5 actually 
says "eliminate in-hospital marketing of artificial baby milk (formula) to 
new mothers."

FOR IMMEDIATE RELEASE

July 29, 2005

Contact: Leslie Mikkelsen, Prevention Institute: 510-444-7738. 

San Francisco Board of Supervisors endorses "Taking Action for a Healthier
California"

City Is First to Endorse Strong Measures to Change Environments, Improve
nutrition and Physical Activity

San Francisco. Tuesday July 26th the San Francisco Board of Supervisors
became the first city in California to officially endorse Taking Action for
a Healthier California: Recommendations to Improve Healthy Food and Activity
Options.

Taking Action identifies 10 strong actions - from advertising to agriculture
- that will create environments that foster healthier eating and more 
activity. 

Faced with the mounting obesity epidemic, the Strategic Alliance for Healthy
Food and Activity Environments - an alliance of California's leading public
health and health care, parks & recreation, transportation, and nutrition
organizations - developed Taking Action, 10 steps business and government
can take to create healthier places to live and work.

"I'm proud to say that San Francisco is the first city to endorse the
recommendations," said Christina Carpenter, staff to the Citywide Chronic
Disease Prevention Consortium who brought Taking Action before the Board.
"The Board of Supervisors is making a strong statement about how government,
communities, and businesses can work together to create healthier
environments for everyone." 

The recommendations reflect the input from a diverse range of partners from
public health, health care, parks and recreation, transportation, and
others.  Over 60 agencies representing California's racial and ethnic
diversity as well as numerous disciplines--from transportation to education
to health--contributed to the broad platform.  



Tuesday's endorsement of Taking Action by the San Francisco Board of
Supervisors follows the decision by the San Francisco Health Commission to
endorse the principles upon which the Strategic Alliance based the
recommendations. 

"Preventing obesity begins long before we raise the fork from our plate or
decide to watch TV rather than go for a walk," said Leslie Mikkelsen, a
dietician and coordinator of the Strategic Alliance. "The Supervisors'
endorsement acknowledges that all our personal decisions are made within a
social and physical environment that helps shape those decisions. We expect
other cities and counties to make the same realization. Californian's health
depends on it." 

The Strategic Alliance will continue to seek endorsements of Taking Action
from other civic and business leaders in California. 

The Taking Action priorities are:

1.         Eliminate the advertising of unhealthy foods and beverages to
children and youth.

2.         Establish grocery stores with produce and other fresh, healthy
items in all low-income neighborhoods and communities of color (see
definition of healthy food & beverages in the full Taking Action document).

3.         Adopt model worksite policies that include access to healthy food
and physical activity and to breastfeeding accommodations.

4.         Provide health plan benefits that cover prevention and wellness
activities, including counseling, education, and access to weight-loss and
physical activity programs.

5.         Support new mothers in breastfeeding and eliminate in-hospital
marketing of artificial baby milk (formula) to new mothers.

6.         Ensure full and equitable access to all public facilities
(community centers, schools, government buildings) that could house programs
and services that increase the amount of daily physical activity for each
community member.

7.         Adopt and implement "complete streets" policies and build trails
to increase safety and convenience for people who walk, bicycle, or use
wheelchairs.

8.         Ensure that children are receiving quality physical education
that meets minimum state standards for duration and frequency.

9.         Institute healthy food and beverage standards for all food items
available in preschool, school, and after-school programs.

10.       Implement farm-to-institution programs to make fresh, local, and
sustainable grown food available at schools, hospitals, worksites, and other
facilities.

For more on the priorities and full text of Taking Action (5 pages), go to

http://www.preventioninstitute.org/sa/pdf/sa_taking_action_for_a_healthier_c 
a_clr_030705.pdf
<http://www.preventioninstitute.org/sa/pdf/sa_taking_action_for_a_healthier_ 
ca_clr_030705.pdf> 

For background and expert sources on any of the 10 steps, contact Leslie
Mikkelsen, Prevention Institute, 510-444-7738.

For more on the Strategic Alliance, visit http://www.eatbettermovemore.org 
<http://www.eatbettermovemore.org/> .

###
Nancy E. Wight MD, IBCLC, FABM, FAAP

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