Rachel, Linda and Naomi offer thought-provoking comments.

Here is the scope of the Code, as found at www.ibfan.org:

"Article 2. Scope of the Code

"The Code applies to the marketing, and practices related thereto, of the 
following products: breastmilk substitutes, including infant formula; other 
milk products, foods and beverages, including bottle-fed complementary 
foods, when marketed or otherwise represented to be suitable, with or 
without modification, for use as a partial or total replacement of 
breast-milk; feeding bottles and teats. It also applies to their quality and 
availability, and to information concerning their use."

Given that language, I think that breastmilk, even if given in a bottle, 
would slip under the definition.  Breastmilk is not a complementary food; it 
is not a breast-milk substitute.

I do agree that the advertising tactics by the pump companies are getting 
too "aggressive."

Ethics isn't black-and-white.  Conflict of interest issues can occur whether 
it involves the "good guys " (the pump companies) or the "bad guys" (the 
formula companies).


Liz Brooks, JD, IBCLC
Wyndmoor, PA, USA

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