Nikki,

>Ross's own research is showing that these expensive  new formulae are
>worthless....so why would they advertise this  finding?

 

Answer:  Because so few people actually read the fine print.  Most people
are only reading the headline or the advertising slogan.  At my hospital we
have all of our supplies in cabinets with clear plastic doors.  The tags on
the formula sample bags are usually clearly visible with their
unsubstantiated claims too.  Just because it's there people believe it's
true.  I have complained to the FTC several times about this and if I have a
reason to go into those cabinets I rip all the tags off and put them in the
circular file.  Visitors walk by this area all the time and see the bags.
They do complain if they don't get one when they leave even though our
policy and physician orders clearly state that formula discharge bags are
not to be given to breastfeeding mothers.  They still complain even when we
explain it to them so they end up getting one anyways in the interest of
customer satisfaction.  What about the baby's customer satisfaction?

 

I suggest you forward your findings about the discrepancy in the research
study published and Ross' advertising claims to the FTC.

 http://www.ftc.gov/

 


             ***********************************************

To temporarily stop your subscription: set lactnet nomail
To start it again: set lactnet mail (or digest)
To unsubscribe: unsubscribe lactnet
All commands go to [log in to unmask]

The LACTNET mailing list is powered by L-Soft's renowned
LISTSERV(R) list management software together with L-Soft's LSMTP(R)
mailer for lightning fast mail delivery. For more information, go to:
http://www.lsoft.com/LISTSERV-powered.html