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Tue, 17 May 2005 06:50:05 -0400 |
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I am on another list where private practice lactation consultants are
discussing the ethics of participating in a "Baby Expo" if formula
manufacturers also have a booth.
My take: most visitors to an Expo understand them to be a "shopping mall"
for baby products and services. Simply put, each booth is trying to sell
something to new parents. Unless the formula manufacturer is hosting the
Expo (rather than merely participating), there is unlikely to be a situation
where IBCLC's participation can be twisted to imply endorsement of formula
-- which does present an ethical dilemma.
I think an Expo is a wonderful chance to educate new families about the ease
of doing the norm: BF. I suggested the IBCLC get fun with it: have a
poster that says "Ask Me About Your Free Baby Gift: Breastfeeding." The
formula manufacturers have mastered the use of carrots such as coupons and
freebies to attract attention to their product. Maybe BF advocates should
use the same carrot to draw families to their booth!
Liz Brooks, JD, IBCLC
Wyndmoor, PA, USA
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