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Subject:
From:
"Valerie W. McClain" <[log in to unmask]>
Reply To:
Lactation Information and Discussion <[log in to unmask]>
Date:
Tue, 1 Feb 2005 12:14:07 EST
Content-Type:
text/plain
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If you go into the website of
http://www.i-bsolutions.com/content/product.htm

which "owns" mybreastfedbaby.com, click on portfolio.  Kraft is one of their 
clients (in spanish but obviously Kraft).  So should we be surprised about the 
4-6 months statement on foods for infants?   What control does an IBCLC have 
in regard to what is advertised or stated on this website, if she signs on to 
this website as an LC?  None. Particularly when one of their clients is Kraft. 
 i-Bsolutions does websites for companies and organizations but also it does 
advertising (surveys, tracking, etc).  I don't think any US company that has a 
main goal of advertising, would  consider abiding by the WHO Code in which 
one of the main provisions is "no advertising of these products (breast-milk 
substitutes) to the public." Even if this website doesn't advertise infant 
formula, it looks to me like the influence of the big food industry is already there 
with the weaning age stated as 4 months.
Valerie W. McClain, breastfeeding advocate

PS  On the Board of Directors of Kraft Foods is Dr. Richard A. Lerner who is 
also the President of The Scripps Research Institute, a private, non-profit 
biomedical research organization.  He won the Paul Ehrlich and Ludwig 
Darmstaedter Prize for his work in the development of catalytic antibodies.  Kraft is 
part of the parent company, Altria, which also owns Philip Morris International 
and Philip Morris, USA.  (General Mills merged with Kraft some years ago).   I 
guess we are going to need those catalytic antibodies with all that food and 
tobacco :)

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