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Date: | Tue, 1 Feb 2005 12:14:07 EST |
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If you go into the website of
http://www.i-bsolutions.com/content/product.htm
which "owns" mybreastfedbaby.com, click on portfolio. Kraft is one of their
clients (in spanish but obviously Kraft). So should we be surprised about the
4-6 months statement on foods for infants? What control does an IBCLC have
in regard to what is advertised or stated on this website, if she signs on to
this website as an LC? None. Particularly when one of their clients is Kraft.
i-Bsolutions does websites for companies and organizations but also it does
advertising (surveys, tracking, etc). I don't think any US company that has a
main goal of advertising, would consider abiding by the WHO Code in which
one of the main provisions is "no advertising of these products (breast-milk
substitutes) to the public." Even if this website doesn't advertise infant
formula, it looks to me like the influence of the big food industry is already there
with the weaning age stated as 4 months.
Valerie W. McClain, breastfeeding advocate
PS On the Board of Directors of Kraft Foods is Dr. Richard A. Lerner who is
also the President of The Scripps Research Institute, a private, non-profit
biomedical research organization. He won the Paul Ehrlich and Ludwig
Darmstaedter Prize for his work in the development of catalytic antibodies. Kraft is
part of the parent company, Altria, which also owns Philip Morris International
and Philip Morris, USA. (General Mills merged with Kraft some years ago). I
guess we are going to need those catalytic antibodies with all that food and
tobacco :)
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