There have been many good ideas posted here in the past couple of days, for
other things that could be included in the campaign.

Remember, this is a 3-year campaign, and these ads are only to run until
February 2005. There will be others to follow. It may be (speculation here)
that the Ad Council and HHS actually have a plan in place to take advantage
of what they know to be a successful formula (pardon the pun) for changing
public behavior. They still have a chance to "spread the blame" for
breastfeeding failure, and to show how families can find support and
information.

We all know that it's not going to happen overnight, but I'm pretty sure
this is just the first step in a larger plan.

Edie Eckman, IBCLC

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