In a message dated 6/5/2004 1:51:53 PM Pacific Standard Time,
[log in to unmask] writes:
The CDPs do not have the print materials yet, they will have them within the
next couple of weeks.
The "media kit" was in my mail this morning.  I sure hope the Community
Demonstration Projects get more than I did.  The two ads (minus any risk numbers),
3 -8 1/2 X 11 posters, and 2 radio spots.  Removing the risk numbers really
compromises the effectiveness of all of it.  The 20/20 spot was great, but the
AD Council "campaign" is mediocre, and not likely to be effective.

Nancy
Nancy E. Wight MD, IBCLC, FABM, FAAP
Neonatologist, Sharp Mary Birch Hospital for Women and Children's Hospital
Medical Director, Sharp HealthCare Lactation Services
San Diego, CA
[log in to unmask]

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