Nestle have had a blow to their marketing strategy in the UK:

Cancer charity turns down £1m Nestlé donation

A leading British cancer charity has rejected a £1m approach from Nestlé
over accusations that the Swiss food conglomerate promotes unsafe baby milk
powder in developing countries.

Breakthrough Breast Cancer, a high-profile organisation supported by
supermodels including Elle Macpherson and Kate Moss, turned down the
proposed link amid concern about the company's motives.

The charity, renowned for its fashion fund-raising, feared that Nestlé,
target of a long running boycott by anti-baby formula campaigners, hoped to
use Breakthrough's respectability and positive image to bolster its own
position.

The company offered to support the charity financially and promote its work
on packets of Nestlé breakfast cereals, such as Shredded Wheat and Golden
Grahams.

The charity declined the offer, which was made by Cereal Partners, a joint
venture with a US firm producing Nestlé's breakfast brands, because research
suggests that breast-feeding reduces the risk of breast cancer.



For the rest of the story, click here:

http://www.guardian.co.uk/uk_news/story/0,3604,1210418,00.html

Heather Welford Neil
NCT bfc, UK

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