This published research study shows that even just the literature from commercial sources has an effect on breastfeeding outcomes.

Office Prenatal Formula Advertising and Its Effect on Breast-Feeding Patterns
HOWARD et al. Obstet Gynecol.2000; 95: 296-303. 


I think that you don't need to "prove" the point that formula bags undermine breastfeeding.  The formula companies are already doing it for you.  The bags they give away are very expensive!  How much do you think they spend to supply them to breastfeeding mothers each year.  They wouldn't use this marketing technique if it wasn't very successful and worth the cost.  Their motivation is to increase formula sales and make a profit for the company.  In continuing to distribute the bags to breastfeeding mothers, they prove that they do just that.


Barbara Berges BS, RN, IBCLC
Rochester, New York

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