OK....here is my rant for the day. I saw this commercial for the first time
several weeks back. On a Monday night during "Everyone Loves Raymond."
(Good marketing time, I don't recall EVER seeing a formula commercial
during the 'family hour before!) The banner floating across the screen
proclaimed that their product contained the same nutritents that are in
breastmilk. "Its the good start that will last a lifetime." How come they
get to make that claim??? Where is the science, that they demand from
breastmilk advocates, to back up their ads????? Where are the studies that
actually show that this ARTIFICIAL MILK has any advantage to babies and
children. To the best of my knowledge not only has there been ANY published
info (in this country) stating that this product is advantageous but the
Institues of Medicine has yet to publish their studies on the SAFETY of
these additives.  And that report was due out last fall....now suppose to
be released next month. We will see.


WHY doesn't the President of the AAP have a problem with this ad
campaign???? Why is THE DOCTOR not demanding to see studies to back up
their claims??? WHY does he NOT have a problem with huge corporations
running the largest EXPERIMENT on infants in this country??? How about his
proclamation of wanting the best for our children??? One would think that
would include promoting proven nutrition as well as the prevention of
disease. That would be BREASTMILK. Shame on him and all those who have
allowed to remain in his position w/o questioning his integrity.


Wish I felt just a tiny bit better after this rant. Just made me angrier.

Ellen

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