"Its the Good Start that will last a lifetimeT"

what did you think of when you read that?

Well, surprise, its not breastfeeding....

Its the slogan for the Nestle Good Start formula.  And the slogan is trademarked. So we can't use it for breastfeeding promotion.  Smart people, those Nestle marketers.

I just noticed these new Nestle ads today, while watching "A Baby Story" on TV.  Several commercials each half hour.

Janice Reynolds
Looking forward to the start of the National Breastfeeding Awareness Campaign, however I am reminded of the saying "what you resist, persists".  You can be assured that formula co's will pour more $ into advertising, in anticipation of, and in response to, the campaign.

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