>It's the Best Start that will last a lifetime

While I totally agree that breastfeeding *is* the best start, doesn't
actually stating that play into the hands of the marketing team behind the
slogan? *They* knew they weren't saying their formula is the best start, and
why is that okay? Because mainstream America has shown that while they know
breastfeeding is best, it's perfectly acceptable to feed your baby just
"good".

It's the safe way
It's the healthy way
It's the only way

Something like that?

Caroline, LLLL Tallahassee

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