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Date: | Sat, 5 Jun 2004 00:20:22 -0600 |
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> In stark contrast, the Ad Council site, had nothing related to this
> emerging Breastfeeding Promotion Campaign.
.....>
> So I guess what they said on 20/20 is true: the Ad Council is so
frustrated
> about the changes forced upon them by the formula companies and the
> higher-up muckey-mucks at DHHS, that they are pulling out of the Campaign.
I viewed the 20/20 segment. My interpretation was that the ad agency - the
private professional ad agency that conducted the market research that the
campaign was based on, and probably came up with the creative ideas for the
campaign, - was the one that no longer wants their name associated with the
campaign. I would think that the Ad Council is the coordinator of the
campaign, but that the actual research and creative is hired out to a
professional agency. But I could be wrong.
Seeing how the ads have been chopped up for the changes, I can understand
the ad agency not wanting to stand behind the ads anymore. I think the new
ads won't make much sense - showing pregnant moms log rolling, followed by
the statement to breastfeed exclusively for 6 months, doesn't really link
together. Hopefully the revised ads will actually make sense when we can
see them on Monday.
Overall, the 20/20 segment was fantastic, and the whole sequence of events
will bring breastfeeding and health risks on to the table to be discussed.
The truth shall prevail.
Janice Reynolds
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