Yesterday I was in the supermarket and walked past a mum standing in front
of the rows of infant formula trying to work out what to buy. It occurred to
me that it would be wonderful if we had advertising of breastfeeding similar
to that for quitting smoking on cigarette packs... Imagine if in each
supermarket in each formula row there were signs "If you need breastfeeding
help please call the Australian Breastfeeding Association on XXXXX for
assistance" and "Weaning can be reversed, if you wish to start breastfeeding
again please call the Australian Breastfeeding Association on XXXXX"
Now why couldn't that happen??
Karleen Gribble
Australia
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