*Healthy profits* are much more important to the formula milk companies than
*healthy babies*

Their priorities are inversely proportional to ours (the supportive
community of  pro breastfeeding advocates, both health professionals &
volunteers)

The more babies that are breastfed, & the longer the duration, the bigger
the threat to the financial income of all those who seek to increase the
uptake of artificial breast milk substitutes.

They have a lot to lose, & will fight using their massive influence & power
to protect themselves.  It can't be a fair fight.

Let's hope it's the equivalent of a *David & Goliath* confrontation

Sheila Company (UK)
 IBCLC, Health Visitor & NCT breastfeeding counsellor



> .....the artificial milk companies are the real experts in marketing
having
> spent millions on successfully pushing a really inferior product on most
of
> the population, including duping medical professionals, and the fact that
> they are so worried about the proposed breastfeeding campaign must meant
> that it is a good and effective one, and may really affect their sales.
> It means that the public may be allowed to get closer to the real truth
> about artificial milk.
> Keep fighting!  I will be in the States and Canada in Feb, and will be
happy
> to join any efforts if I can......we certainly saw the dangers of
artificial
> feeding here in Israel this year.
> Esther Grunis, IBCLC, enjoying a mild sunny Israeli winter
> Lis Maternity Hospital
> Tel Aviv, Israel

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