At 12:54 PM -0500 1/6/04, Judy Le Van Fram wrote:
>Well, yup they fit right in with info I heard at the United Nations meetings
>on Clean Water last year where someone mentioned one goal of a soft drink
>maker was to have the C at the sink stand for Coke instead of Cold (water.) !
Just to put it in proper context, the actual quote is:
"I'd like to say the day that faucet in your kitchen sink is used for what God intended it to be used, then we will have a mature soft-drink industry. But until that time arrives, there is room for growth."
- Roberto C. Goizueta, late Chairman of Coca-Cola when asked by Fortune magazine whether Coca-Cola could grow even more.
Goizueta and his wife fled Cuba in 1961 and started over again in Florida with $40 and 100 shares of Coca-Cola stock (he worked for Coke in Cuba). When he died in 1997 he was worth over $1,000,000,000 USD and had increased Coca-Cola's market value by $146,000,000,000 USD, which is better than even Bill Gates has done. (He was also the first, and possibly only, person to amass a $1,000,000,000 USD fortune just by working for someone else.)
And today he probably would wish that it was used to deliver DASANI, which has a much higher profit margin than their carbonated drinks. ;-)
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