> From: "Mathews, Lois" <[log in to unmask]>
>
> Unless I have the wrong information which I got from a formula rep years ago,
> the "gift bags" are not free, the hospital is charged shipping and handling.
> The s &h makes up for the cost of the bags. Formula is also not free pay S&H
> also. Think about it if you were a money making company, would you give large
> amount of you product away?
Yes. Giving away product samples is a very effective marketing technique.
That's why it's done. In the case of hospitals, the formula companies have
managed to target almost 100 per cent of their potential market.
-- Jodine
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