Just thinking about an excellent idea recently posted about why formula
feeders don't complain about the high cost of the product which funds
the proliferation of their breastfeeding "education" campaign. If we
imagine for a moment that the cost of formula did plummet and reflect
the more realistic cost of it's production, I can't imagine too many
people would be impressed with buying a baby milk that only costs say a
couple of dollars a tin. I believe it's esteem would fall  because
people would no longer trust that such a  low cost product could ever be
suitable for their baby. (although wierd we are comparing it to a free,
superior product) Part of the marketing success story of formula is that
the high price tag encourages a sense of trust that the product is
highly specialised, rigorously tested and  overseen by the highest
government and medical bodies. Thinking back to my economics classes of
olde that would make it a status product, like expensive sport cars. The
higher the price tag the higher the demand.

Just an idle thought. I do know for a fact that here in the UAE the
cheapest brand formula is also the one with the least sales.



Meg Kingsley lay person who had a potentially huge win today regarding
Code compliance. There were 2 terrible ads in the local magazine. I
complained to the magazine and also the company. The company had no
awareness of the Code and went into a spin at the hugely expensive
advertising campaign they had just paid for, for products they now
realised they couldn't advertise. They complained to the sales and
marketing dept of the magazine, who thinking they were about to lose a
huge client called me to find out what this Code was and what changes
had to be made. I am now in talks with both parties and hope to be a
part of an education process about the Code and why compliance is vital.
I feel there could be some real  changes here.

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