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Subject:	FORMULA ADS ON THE NEWBORN CHANNEL
From:	"Patricia W. Gordon" <[log in to unmask]>
Reply To:	Lactation Information and Discussion <[log in to unmask]>
Date:	Mon, 10 Dec 2001 10:52:32 EST
Content-Type:	text/plain
Parts/Attachments:	text/plain (20 lines)

Is there a way for those of us not working in a hospital to find out more
specifically what these ads consist of and which formula is being advertised?
 I have contacted the AAP in state about this.  They were unaware, but now the
problem is what, exactly, is being advertised and how?  HOW  to formula feed
has been a part of this in the past, but what exactly is happening now that is
different?  If this is truly advertising formula feeding to new parents, I
think getting the AAP involved makes sense.

P.D. Gordon, RN, BSN, IBCLC
Delaware Division of Public Health--WIC Program
Breastfeeding Coordinator
(302) 739-4614
1-800-222-2189

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