This week's British Medical Journal has an excellent short piece on the
tactics used by companies who need health care professionals to lend
credibility to their products toward consumers or users.
The parallels to marketing of formula are obvious.
Marketing: Are you being duped?
Trevor Jackson
BMJ 2001;322 1312
http://bmj.com/cgi/content/full/322/7297/1312
Happy reading!
Rachel Myr
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