Pat wrote:
"Another thing that is ludicrous about Ensure and Pedisure adverts is that
 the US is the most overweight nation in the world....like we need to feed
 people more! "

Pat,
This is actually an example we can learn from. When my father died many years ago, (long before I knew any one what I know now, I was only 23), he was given Ensure in the waining days of his life. I remember reading the ingredients and thinking "this is only something you would feed someone who is dying, b/c otherwise, it would not sustain life". It is completely artificial, synthetic, awful stuff. I felt so terribly sad evertime I saw it given to him and I have never understood how anyone could think of it as food or as "good for you".
    My point--it is very good marketing--nothing more. This stuff went from being a product of last resort to almost being seen as "health food". Just what bf advocacy needs--really good marketing, and we trult do have the best product in the world to promote.
Jennifer Tow, IBCLC, CT, USA

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