Not sure if anyone here is aware of this as I've only been deleting digests
very recently due to workload stress :-{. But I thought you should all know.
http://biz.yahoo.com/prnews/000504/pa_mothers_1.html
Thursday May 4, 7:00 am Eastern Time
Company Press Release
SOURCE: Mothers Work, Inc.
Pregnancy Partners: Mothers Work, Inc. Today Announced a Collaborative
Co-Promotion Agreement with Ross Products Division of Abbott Laboratories
to Educate Expectant Mothers
- Collaboration Pairs Bricks and Clicks Maternity Retailing and
Manufacturing Leader with Leader in Infant Formula -
PHILADELPHIA, May 4 /PRNewswire/ -- Mothers Work, Inc. (Nasdaq: MWRK -
news) today announced a strategic co-promotion agreement with the Ross
Products Division of Abbott Laboratories to reach more pregnant women
earlier in their pregnancies with education and comprehensive online and
retail resources.
Mothers Work is the leading maternity retailer with 669 store locations
nationwide under the trade names Motherhood MaternityÆ, A Pea in the
PodÆ, Mimi MaternityÆ and Motherhood Maternity OutletÆ. Mothers Work will
now promote Ross Products' Welcome Addition ClubÆ, a resource offering
growth and development education to expectant mothers and new parents in
their retail stores.
Ross Products, with a long history of leadership and research in infant
nutrition, manufactures and markets the well-known SimilacÆ and IsomilÆ
infant formula brands, the first choice of doctors. Ross has built its
reputation in the marketplace by developing strong relationships with
health care professionals in hospitals and pediatric offices and also
with physicians and nurses specializing in obstetrics and gynecology.
Under the agreement, Ross Products is promoting the Motherhood MaternityÆ
and Nursing brands to its Welcome Addition ClubÆ
(http://www.welcomeaddition.com) customers and is offering Motherhood
MaternityÆ information, brochures, and coupons to obstetricians and
gynecologists (OB-GYN) offices through its pediatric sales organization.
``We pride ourselves in providing the broadest range of maternity fashion
to be found anywhere in the world through our brick and mortar stores and
Internet sites,'' said Rebecca Matthias, founder and president of Mothers
Work, Inc. ``Aligning with a leader like Ross Products allows us to
increase our early reach to women prior to their first maternity purchase
decision, and as they make their nursing apparel purchases, directing
them to one of our stores in malls across America. We are pleased to join
with Ross Products in providing yet another way that can make our
customers' lives easier.''
``We are extremely pleased to promote the high quality MotherhoodÆ brand
to our many customers, including health care professionals,'' said
Richard Schaefer, vice president of pediatric marketing for Ross
Products. ``Our agreement helps the 450,000 visitors shopping in
MotherhoodÆ, A Pea in the PodÆ and Mimi MaternityÆ stores or online each
month to easily connect with the pregnancy, nutrition, growth, and
development resources available from Ross Products and learn more about
our family of products. In addition, our customers benefit with special
savings and quick access to information.''
Mothers Work, Inc. is dedicated to giving the customer the fashion she
wants when she wants it. Philadelphia-based Mothers Work is the leading
designer, manufacturer, and bricks and clicks retailer of maternity
fashions in the United States with 669 stores nationwide. Mothers Work
owns leading brands including Mimi MaternityÆ, A Pea in the PodÆ,
Motherhood MaternityÆ, Motherhood Maternity OutletsÆ, and
Babystuff.com(TM) as featured on Maternitymall.com(TM). Mothers Work,
Inc. is a $300 million publicly traded fashion retailer, which recently
reported 1999 sales growth of 19 percent. Information about Mothers Work,
Inc. is available on the company's Web site at
http://www.motherswork.com. Consumer web links are available at
http://www.maternitymall.com.
SOURCE: Mothers Work, Inc.
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Questions or Comments?
Wanna all do something in honor of WBW?
Ilene Fabisch, IBCLC, LLLL
WIC Bfing Coordinator
Brockton, MA
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