Personal, named, invitations, sent directly to the doctors office - make them
sound exciting.
Get your speaker to tell his friends about it.
Get conversation about tongue tie going amongst the L&D nurses when the docs are
present.
Start actually ruling out tongue tie in notes to docs, i.e. (without jargon) -
mother presented with very sore nipples, ruled out tongue tie, assistance given
on latch and positioning etc etc.
Speak to your regular attendees and ask them to talk about it in the coffee
lounges, locker rooms, everywhere.  Give them some information so they can
appear vaguely intelligent.
Basically get tongue tie and frenotomy into everyones mind.  Make it a
'fashionable' subject.
Leave articles about tongue tie lying around the hospital in strategic places.


Ring a fast food outlet or restaurant and ask them to donate lunch for your very
worthy cause (babies starving for want of a 'clip').  Offer to pay part of it
yourselves (from the sponsorship).
Have a raffle to raise the rest of the funds to pay for lunch.
Ring a medical supplier that would have an interest in increasing frenotomy -
(the company that makes the things that they clip with??? - guessing here) and
ask them to provide lunch in return for liberally spreading literature around
the room for them.
Or alternatively take everyone down the pub for lunch and ask them to pay for
their own (can you tell I'm English?)
Or reschedule the talk so it isn't over lunch - an evening perhaps where you can
serve drinks and snacks??

That's all I can think of - except you could always go round each doctors
office, bribe his secretary to book him out for that time slot and to remind him
to go, or alternatively send the boys in.....

Sue H.
NCT Breastfeeding Counsellor
UK

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