Don Wrote:

>I'm not personally negative about the photo; I find it appealing, very
>appealing.  But, I do feel that it's in the cause of purient interest (I've
>got plenty of that), and I assume that the motivation of DG is to "sell"
>Mutter not only as one of our outstanding violinists, but also as a very
>"hot/accessible" chick.  What do you folks think of this approach?

Certainly not the first nor last time such a marketing gimmick has been
attempted (wasn't there a well-built pianist who posed with his shirt off
for a cover some years back?) The marketing of classical music has taken a
nose dive in worse ways - whether selling Mozart as an IQ booster or the
proliferation of canned anthologies in the "Music for your Moods" vein -
Classical as ambience music - "Hey, it's Beethoven as George Winston!"
Expect worse if sales of classical CDs continue to lose market share.

"Chris L Beckwith" <[log in to unmask]>