I think it's really lousy that this show and their printed materials cintinue to promote bottle feeding as the only normal way to feed a baby. IF they really wanted to, they could at least avoid the bottle images and still not show breastfeeding. My son picked up on the frequency of bottle use in the SS books and shows fairly early on. "Don't those babies have moms?" he asked. Sesame Street Parent's Magazine has also run several articles on breastfeeding. They're really a mixed bag though they seem to be getting a bit better as time goes on. In an article on SIDS, there is mention that breastfed babies have a lower incidence of SIDS, but in the next paragraph states that the AAP advises against bedsharing and that there is no firm evidence that sharing a bed with an infant prevents SIDS. (March 1999 Issue) In their July/August 1998 issue there is a Breast Feeding Q&A that runs more like a formula advertisement than helpful hints on breastfeeding. These two articles are written by Romemary Black, who is an editor at the New York Daily News. She does quote sources that most editors would deem reliable (like an assosciate professor of pedaitrics), but I think that a few points are lost in the final editing, too. The editors of this magazine (and they're not alone) do not seem to check on the accuracy of much that is printed therein, but rely on the writers to research and report accurately (HA!). I know many folks who have sent letters asking the editors to at least check with "reliable" sources such as LLLI or ILCA before printing breastfeeding information in their magazine, but no one has gotten a reply. Lorri Centineo *********************************************** The LACTNET mailing list is powered by L-Soft's renowned LISTSERV(R) list management software together with L-Soft's LSMTP(TM) mailer for lightning fast mail delivery. For more information, go to: http://www.lsoft.com/LISTSERV-powered.html