Cindy, In response to your question, yes I have heard of it and have been using it exclusively for the past year or so. It was developed by a Jerusalem pharmacist and I believe they did clinical trials at Jerusalem hospitals. I found out about it from my clients who raved about it. The big advantage is that it does not need to be washed off before nursing. I find it does a good job of healing all kinds of minor skin irritations and paper cuts too. If you need anymore info, contact me and I can give you details how to get in touch with the company. Susan Nachman-Srebrnik, IBCLC Ranana, Israel