I remember discussing this booklet on Lactnet a little while ago. I posted a note from NABA's newletter regarding what a booklet like this represents. This is a simple marketing tool. The information in it can be found elsewhere minus any connection to industry. Hospitals and supervisors will tell you that the booklet is free and the people who write it will tell you that if they did not do it, the booklet would not get written and the poor mothers would not have the benefit of this "wonderful" information. Industry literature is characterized by oversimplification, strategic omissions, superficiality, and questionable standards of proof. This booklet it written to improve the corporate image. Industry hopes that the credibility and respect of these authors will rub off and make the company look like a good guy. This is innocence by association. Do not allow this type of publication to dull your critical thinking. These booklets want your good will so you will forget about the otitis media, diarrhea, allergies, suboptimal brain development, and chronic disease that their product can contribute to. Do not lose your ability to distinguish corporate interest from public interest. If we do, then industry has neutralized our voice and our silence has been purchased. Request that this booklet not be given out to mothers. There are plentry of other sources of information. These booklets are not free. Mothers who purchase formula pay for them in the inflated amounts they spend on formula. The company who wrote this booklet just raised the wholesale price of its formula 3.5% last February. My local grocery store had a sign up apologising to customers for having to charge more. Avoid becoming the marketing arm of these companies. Just say no.