This segment is not new, unfortunately. I think the first time that *I* saw it was 3-4 years ago, already. A list of sponsors for all of PBS can be found here: http://sponsorship.pbs.org/doing_well.html At first glance, it does not appear that formula backs the show. Regardless of the sponsorship -- every time I catch that show, I cringe. (It comes on every few months, at least, though we don't often watch PBS, so it could be even more often than I know.) -Saara Harvie, LLLL northern Manitoba, Canada *********************************************** The LACTNET mailing list is powered by L-Soft's renowned LISTSERV(R) list management software together with L-Soft's LSMTP(TM) mailer for lightning fast mail delivery. For more information, go to: http://www.lsoft.com/LISTSERV-powered.html