George and others have a point. And if you doubt that people will pay for what George call DESIRE - look at what's happened to coffee in North America. As someone else said (and I can't remember who - my apologies), in any U.S. airport you can buy coffee at McDonald's or Starbucks. There's always a line at Starbucks. Also, from another perspective - look at what movie theater's charge for popcorn and sodas. Not any better, just where and when. I well understand the problem facing the large commercial operations or people in small markets in terms of selling a special pack - but I also know that most of my associates and students at the University don't know that honey's vary in taste. Many don't like the "premium" white, sweet tasting honey. But, they may like one of the darker or stronger flavored honey's. Just like wines, not we all have our preferences. Often, as a guest speaker to a bee group, I am asked to judge honey. I always refuse. My reason, which is not a popular one, is that any system of judging honey that takes into account everything but taste is innately flawed. Jerry J. Bromenshenk [log in to unmask] http://www.umt.edu/biology/bees