About a year ago I read in Gramophone that conductor Benjamin Zander was interested in having Beethoven played in Mac Donalds and Pizza Hut (he had been talking to the management at both). Last week I heard that in Brasilia the owner of a butcher have decided to offer to his customers live music performed by a string quartet, free of charge. The company is experiencing a substantial increase in sales, and is said to be now a place of cultural meetings. Wilson Pereira