Marsha writes:

A  bottle-feeding video is available from the National Association of 
Pediatric  Nurse Practitioners (NAPNAP)  at:

http://www.infantformula.org/Baby-Formula-Preparation-Video-for-Parents-Who-
Formula-Feed-their-Infants

~~~
Norma already mentioned what I would call the casual mention in passing of  
the "optimum" nature of breastfeeding, while formula is seen as another  
excellent choice a mother should be "confident" about since it is portrayed 
and  offering flexibility and convenience. The lack of mention of 70 C/158F 
water for  reconsituting Powdered AIM was mentioned too. The one thing which 
is subtle but  I really find is disturbing was that   all of the bottles 
shown  were huge, those 8-10 oz ones. ( It also seemed like a subtle ad for one  
particular brand, every bottle seemed to be that shape and one could often  
see the logo.) I think one thing any video promoting safe formula  
preparation and use for all those "healthy babies" ( also the mother saying both  
her children, one formula fed and one breastfed, as being both "healthy" may 
be  how it seems to that mother, but it is statistically and population-wise 
a  falsehood,) should cover is normal feeding portions. Super-sizing feeds 
is all  too common for formula feeding babies. Seeing even one 4 ounce bottle 
in there  would have been a really good idea as would be a discussion of 
normal feeding  portions ( often abnormally large portions are recommended by 
local MDs, RNs,  and SLT/OTs).  I would rather a mother who wanted to give 
up breastfeeding  in favor of formula feeding called me, so she could get 
individualized  suggestions. Without any mention of the lack of sterility of 
all powdered AIMs,  how to deal safely with this, and the promotion of 
breastfeeding as an "optimum"  but really just another lifestyle choice, I would 
not feel comfortable showing  anyone this video except as a discussion 
starter. ( Another subtle difference:  the formula feeding mom was ""on-the'-go" 
back to work, out and about, the  breastfeeding mom was sitting at home....)
 
Peace,
Judy 

Judy LeVan  Fram, PT, IBCLC, LLLL
Brooklyn, NY,  USA
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