Ms. Roth Rogers

I am so sorry to hear of your alliance with Ross Products. An alliance such
as this will allow Ross to market their infant formulas, pediatric formulas,
and probably formulas for pregnant ladies to your customers. Will they have
access to your customers' addresses? According to the WHO Code on Infant
Formula Marketing (you should do your homework on this), of which the USA is
a signatory, formula companies should be doing NO MARKETING TO CONSUMERS.

I hope you will look into this and end this partnership. I don't know what
your company is getting out of the deal, but mommies and babies (your
customers) will likely be persuaded to formula feed instead of breastfeed or
to supplement their breastfeeding unnecessarily. They should be getting
their information on infant feeding from impartial healthcare providers. I
will not be referring families to your stores.

Laurie Wheeler, RN, MN, IBCLC
Violet LA
(New Orleans area)
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