Winnie wrote:
I have seen such ads in both parenting magazines and in professional
journals.  They generally pick out one or two ingredients and
compare themselves with human milk and their promary AIM competitor
to show how theirs is "closer to breastmilk" than their AIM
competitor.  Of course, the other company does the same thing with
different ingredients....
.... one patient I had was the wife of the Enfamil
rep.  .... [After discharge] He tried to use the fact that I
had been her nurse as an "inroad" and wanted to act as though that
made me his "buddy".  I really had to watch everything I said to be
sure it wasn't something he could turn around as endorsing any of
his actions on the unit!

HI,
   From where I'm sitting, it is scandalous that ABM company reps are even allowed in a maternity unit now.  Do they welcome cigarette company reps into the cardiac and cancer wards? or motorcycle reps into paediatric orthopaedic wards?  Perhaps another campaign, to keep reps out of maternity units, should come after you all win this Ad Council battle?
    Virginia


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