For the record, this is what I sent back to the person whose e-mail address
is 'Very Best Baby'.  (That galls me every time I see it!)

"Thank you for your reply.
I don't see how offering a three month supply of Carnation formula as a
PRIZE can be seen to be anything but a misrepresentation of the relative
value of breastmilk and formula.  There was no text on the contest page
stating that making use of such a prize would likely be the end of
breastfeeding for the mother and baby involved.  I therefore consider it
unethical and in violation of the principle and the letter of the code.
Kofi Annan and I agree that the code applies equally in rich and poor
countries.  There is absolutely nothing to prevent Nestle from being a good
example to others and voluntarily abiding by the code whether or not the US
has adopted it.  Nothing, that is, except profits to shareholders.
I am unimpressed.  I am also making the advertisement known to everyone I
correspond with on breastfeeding.  In the country where I live, Norway,
Nestle disregards the code by advertising in parents' magazines and though
formula is not mentioned in the ads, Nestle encourages new parents to phone
their baby nurse for 'any questions you have on infant food'.  I have read
the Nestle materials in Norwegian.  Nowhere is it mentioned that
introduction of other foods than breast milk will affect the mother's own
supply.  The baby nurse herself expressed to me that she believes it is only
good fortune which determines that some mothers have enough milk and others
do not.  She does not recognize the physiology of lactation, in other words,
and yet she is offering parents an information service on infant nutrition.
She is also directly involved with marketing. How can you defend that?
I will be very interested to read your reply.
Rachel Myr"

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